Mojang Studios is the home of Minecraft - the world's best-selling video game and one of the most recognisable entertainment brands on the planet. Built around creativity, exploration and limitless possibilities, Minecraft has grown from a pioneering sandbox game into a global cultural phenomenon, with a vast and highly engaged community spanning generations. Its instantly recognisable block-built universe continues to evolve through regular new content and experiences, while extending into new ways to explore the brand. Minecraft Dungeons takes the familiar Minecraft world into an action-adventure setting filled with heroes, creatures, gear and dungeon exploration, offering a distinctive expression of the franchise alongside the core game. On the big screen, the blockbuster success of A Minecraft Movie has opened another major chapter, with a new film set to continue the adventure in 2027. Together, these experiences showcase the extraordinary versatility of Minecraft while keeping creativity, community and discovery at the heart of the brand.

Xbox Game Studios sits at the heart of one of gaming's most iconic console legacies. Since the original Xbox launched in 2001, its unmistakable green identity, groundbreaking hardware and celebrated games have helped shape more than two decades of gaming culture. Now celebrating 25 years, Xbox brings together the nostalgia of the Y2K console era with enduring franchises including Halo and Gears of War - properties that continue to evolve for new generations while retaining passionate, multi-generational fanbases. From Master Chief and the Halo universe to the unmistakable imagery of Gears of War, the portfolio combines iconic characters, rich worlds and decades of gaming heritage with a distinctive visual language recognised by players around the world.

SEGA has been shaping gaming culture for more than six decades, evolving from an arcade pioneer into one of the world's most recognisable names in interactive entertainment. Its extraordinary heritage spans iconic consoles including the Mega Drive, SEGA Saturn and Dreamcast, alongside generations of celebrated games and characters. Today, Sonic the Hedgehog leads SEGA's global entertainment portfolio, joined by Rovio's Angry Birds - one of the world's most recognised mobile gaming and entertainment brands. Together with a deep catalogue spanning contemporary favourites and cult classics, SEGA offers a unique combination of global character power, gaming heritage and nostalgia that continues to connect with fans across generations.

Activision Blizzard is home to some of gaming's most celebrated and enduring franchises, with a catalogue spanning generations, genres and audiences. Blizzard Entertainment has created richly developed worlds including World of Warcraft, Diablo and Overwatch, each supported by passionate global communities and years of evolving characters, stories and content. Alongside these contemporary gaming universes, Activision brings decades of heritage through much-loved properties including Crash Bandicoot and Spyro the Dragon, the globally recognised Call of Duty franchise, and a classic catalogue reaching back to the formative years of home gaming. Together, the portfolio offers an extraordinary mix of character, fantasy, action and gaming nostalgia - with distinctive properties capable of connecting with very different audiences and consumer tastes.

Bethesda is home to some of gaming's most distinctive and enduring worlds, built across decades of immersive storytelling, memorable characters and passionate fan communities. From the post-apocalyptic retro-futurism of Fallout and the expansive fantasy world of The Elder Scrolls to the pioneering first-person shooter heritage of DOOM and the vast science-fiction universe of Starfield, each franchise offers its own unmistakable identity and deeply engaged audience. Fallout continues to reach new audiences, with the success of Amazon Prime Video's hit series bringing major mainstream attention to the wider Fallout universe and driving renewed discovery of the acclaimed games that inspired it. Across the broader Bethesda portfolio, decades of world-building, iconic imagery and evolving game experiences have created rich entertainment properties that continue to resonate with both long-time players and new generations of fans.

Bandai Namco is home to an extraordinary portfolio of gaming properties, combining decades of Japanese creative heritage with characters and worlds recognised by fans around the globe. From PAC-MAN - one of the most iconic video game characters of all time - and the nostalgic, playful appeal of Tamagotchi, to Tekken's celebrated fighting-game legacy and the spectacular dark fantasy world of Elden Ring, the portfolio reaches across generations, audiences and gaming cultures. What connects these very different properties is the strength of their creative identities. Bold arcade graphics, pixel art and character design sit alongside martial arts, Japanese gaming culture and richly detailed fantasy, giving partners an unusually diverse canvas for contemporary product and collaboration. Whether tapping into nostalgia, character fandom, streetwear culture or premium design, Bandai Namco's brands offer countless ways to reinterpret gaming for audiences beyond the screen.