Thinking
The campaign was designed to combine the recognisable appeal of Monopoly with interactive retail mechanics to increase visitation, customer participation, and shopper excitement. The strategy focused on rewarding purchases through instant-win experiences and prize draws, creating a fun and engaging incentive for repeat shopping behaviour.
Execution
Merchantwise worked with Vicinity Centres and Hasbro to launch Monopoly Shop Scan Win, featuring over 180,000 prizes valued at more than $4 million. Customers who spent $10 or more at participating retailers were rewarded with opportunities to win instant prizes and enter weekly draws, helping create a highly interactive and engaging shopping campaign across Vicinity’s retail network.
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