Thinking
The collection was designed to capture national excitement around the Olympic Games while creating a broad retail offering that appealed to fans of all ages. The strategy focused on delivering accessible, high-quality licensed products that allowed Australians to show their support for Team Australia across everyday apparel, accessories, and collectibles.
Execution
Merchantwise delivered an extensive official Team Australia merchandise program featuring apparel for men, women, and children alongside accessories, activity books, plush toys, drinkware, sporting goods, partyware, costumes, and memorabilia. The collection was distributed across Australian retailers ahead of the Paris 2024 Games, helping drive nationwide fan engagement and support for the Australian Olympic team.
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