About us
The trusted licensing partner behind great brands
For more than 25 years, Merchantwise has built its reputation one brand relationship at a time. Today, we are the leading independent licensing agency group in Australia and New Zealand, with a growing presence across the UK, Europe and North Asia. The acquisition of WP Brands in September 2026 brought together two of the region’s most respected licensing agencies, expanding our expertise, relationships and ability to create stronger commercial outcomes for brand owners and licensees.
We study, nurture and extend great brands.We believe every great brand has its own unique personality. We take the time to understand its quirks, protect what makes it special, champion it in the right places and introduce it to new audiences, categories and commercial partners.
.webp)
Melbourne
Sydney · Adelaide · Brisbane
London · Paris · The Hague
Shanghai
Melbourne
Sydney · Adelaide · Brisbane
London · Paris · The Hague
Shanghai
Senior Team
Alan Schauder
Rowena Ryan
Kerryn McCormack
Justin Watson
Phillippe Bost
Nick Mills
John Vasta
Talia Datt
Paul Garrity
Lach Ryan
Patrick Lynam
Jacqui Shilson-Josling
Isabella Biffi
James Kean
Franca Bernatavicius
Sally Xia
Sophie Nassetta
Rosalie May
Felicity Drake
Louise Simmonds
Alan Schauder
Rowena Ryan
Kerryn McCormack
Justin Watson
Phillippe Bost
Nick Mills
John Vasta
Talia Datt
Paul Garrity
Lach Ryan
Patrick Lynam
Jacqui Shilson-Josling
Isabella Biffi
James Kean
Franca Bernatavicius
Sally Xia
Sophie Nassetta
Rosalie May
Felicity Drake
Louise Simmonds
The Merchantwise-Jaywing Group
Merchantwise is part of a connected marketing and media agency group bringing together specialist expertise across brand licensing, creative, social media, influencer marketing, digital experience, ecommerce and performance media. The wider group includes Asembl, specialising in lifestyle and fast-moving consumer goods, The Social CliQ, our expert social media and influencer marketing team and in-house creative agency 3 Scoops, as well as connected digital and performance media specialists Frank Digital, and Jaywing, providing full funnel marketing and media capabilities. Together, our agencies help brands shape strategy, create compelling consumer experiences, build demand and convert attention into sustained commercial growth.
%201.avif)
Our values
Strong values drive strong partnerships, that's how we REACH further and succeed together.
Careers
We're always on the lookout for passionate, talented people who are ready to grow with us!
Want to join our crew?
It’s a hands-on, collaborative team environment with plenty of opportunities to work closely with our clients as well as learn and develop new skills. And as part of the broader Merchantwise - Jaywing Group, there are also opportunities to work in other cities or take on new work challenges.
We’re frequently on the lookout for talented people to join our team. We value team players who bring a can-do attitude and a hunger for improvement.
Employee benefits include
- Birthdays off
- Employee Assistance Program
- Training and development
- Comfortable office with well stocked kitchen
- Regular team breakfasts and social activities
- Interstate travel opportunities
- Annual group team building and events
- Paid parental leave
Want to join our crew?
.svg)
