What we do
We build and manage strategic licensing programs for many of the world’s best loved brands - connecting them with the right partners, products and platforms to drive measurable growth in market.
From brand IP to shelf
- We do it all
Merchantwise helps brands build and grow successful licensing programs, with particular expertise across entertainment, gaming and popular culture.
We combine market insight, licensing strategy, partner management, creative development, brand approvals and marketing activation to take programs from opportunity identification through to commercial execution.
Our sister company, Asembl Brands, specialises in lifestyle and fast-moving consumer goods, with the two businesses working closely together to provide clients with broader category expertise and an integrated approach to brand growth.
Through specialist teams across the wider group, we can also support social media, eCommerce, digital development and performance marketing - connecting strategy, execution and consumer demand.
Our services
Data-driven brand and market research to identify the highest-value licensing opportunities.
- Market research & consumer insights
- Licensing & retail strategy development
- Brand and campaign strategy
End-to-end licensing support from partner prospecting to contracts and royalty collection.
- Partner identification & negotiation
- Contracts & compliance
- Royalty forecasting & administration
- Trademark registration & enforcement
Style guide development, product design support and rigorous approvals to keep your brand safe.
- Style guide development
- Trend & range development
- Creative approvals & brand guardianship
Campaign-level marketing support — from influencer partnerships to trade show activations.
- Social media & influencer marketing
- Retail marketing activation
- Trade shows & events
- Promotional partnerships
UX, web development and performance solutions that bring licensing programs to life online.
- User experience (UX) design
- Web design & development
- CRO & eCommerce solutions
Paid media, SEO and AI-powered search marketing to drive consumer demand for licensed products.
- Paid media buying & planning
- AI & search engine marketing
- SEO & eCommerce performance
- Media monitoring & analytics
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