The Gruffalo
About
The Gruffalo is a beloved children's picture book series by author Julia Donaldson and illustrator Axel Scheffler, centring on a charming trickster tale of a small mouse who outwits forest predators. Originally published in 1999, it has grown into a modern classic with 18+ million copies sold worldwide across 100+ languages, spawning award-winning animated films, stage productions, and a thriving global merchandise programme spanning toys, apparel, homeware and gifting.
Highlights
18 million-plus copies sold worldwide across The Gruffalo and The Gruffalo's Child picture books alone
Oscar and BAFTA-nominated animated TV specials that reach millions annually on BBC, with 2009 premiere watched by 9.8 million viewers
International merchandise programme spanning 80+ licensees across toys, apparel, food, homeware and entertainment
Thriving stage presence: Tall Stories Theatre Company adaptation performed in 16 countries and on Broadway, London's West End, and Sydney Opera House
Cultural institution status: voted UK's best bedtime story in BBC Radio 2 poll; translated into 100+ languages and dialects
Third book Gruffalo Granny launching September 2026 after 22-year gap‚ the first new content since 2004, creating fresh retail momentum
Recent News
Mar 2026
Donaldson and Scheffler honoured with Bodley Medal for outstanding literary contributions
Jun 2026
Julia Donaldson appointed Dame in King's Birthday Honours for services to literature
Jul 2025
Major retail expansion: Morrisons, Tesco, Asda launch new Gruffalo clothing ranges
Sep 2026
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