Merchantwise Licensing is a leading brand licensing and merchandising agency in Australia and New Zealand. We represent some of the world’s best loved brands, developing compelling brand extensions and retail programs for consumers of all ages.
Consumers are moving beyond traditional merchandise and seeking engaging and memorable experiences that bring the brand to life. Merchantwise takes brands further by developing unique brand partnerships across all consumer touchpoints, from packaged goods, services and promotions through to digital and live entertainment.
Best and Less has featured classic console games Pac-Man and Space Invaders in an apparel launch for girls and boys in outerwear and sleep. The only retailer in Australia to have this license, the range celebrates the 40th Anniversary of Pac-Man and was promoted as the Best and Less Games Arcade with online and in-store activations, including floor decals and a competition to win a console.
Horror movie nostalgia was celebrated for Halloween 2020 with Cotton On – featuring Scream, Halloween H2O, Goosebumps, Hellraiser and Scary Movie. These and more classic scary movies are available to license through Miramax and Sony.
Shopkins staged a takeover of Luna Park Sydney in the September school holidays. With character appearances, competitions and a Shopkins museum!
Best known for their eye-popping combinations of bold colour and pattern, local Australian bed linen brand Kip & Co reimagined May Gibbs’ bush babies to create a special collection that they call their “proudest collaboration yet”.
TYPO bought their own unique spin to everyone’s favourite family with their biggest ever range. Launching globally in June 2017, featuring accessories, homeware and stationery. It was supported with a robust PR and marketing campaign.
November 2016 saw the launch of a perfect pairing, Jack Link’s Beef Jerky and Peter Griffin.
Branded packs were available throughout Australia, backed with a hilarious heavyweight social media marketing campaign.
Curated by Bendigo Art Gallery, the major exhibition ‘Bendigo Art Gallery and Twentieth Century Fox present Marilyn’ opened on 5th March 2016, running for 4 months. The exhibition brought together authentic clothing and other objects, including more than 20 of Marilyn’s original film costumes, photographs, private letters and video.
Diva beverages have launched a premium Wu Tang Clan Liqueur collection boasting four flavours: Butterscotch, Original, Strawberry/Lime and, of course, C.R.E.A.M.