about US

Licensing the best in entertainment DOWNUNDER

Merchantwise Licensing is a leading brand licensing and merchandising agency in Australia and New Zealand. We represent some of the world’s best loved brands, developing compelling brand extensions and retail programs for consumers of all ages.

our BRANDS

kids

entertainment

film

& tv

Icons

& Legends

digital

& gaming

Music

& Media

Taking Brand Further

Consumers are moving beyond traditional merchandise and seeking engaging and memorable experiences that bring the brand to life. Merchantwise takes brands further by developing unique brand partnerships across all consumer touchpoints, from packaged goods, services and promotions through to digital and live entertainment.

latest NEWS

our WORK

SHOPKINS LUNA PARK
MAY GIBBS KIP & CO
THE SIMPSONS TYPO
FAMILY GUY JACK LINK'S
MARILYN MONROE BENDIGO ART GALLERY
WU-TANG DIVA BEVERAGES
SHOPKINS | LUNA PARK

Shopkins staged a takeover of Luna Park Sydney in the September school holidays. With character appearances, competitions and a Shopkins museum!

SHOPKINS | LUNA PARK
SHOPKINS | LUNA PARK
SHOPKINS | LUNA PARK
MAY GIBBS | KIP & CO

Best known for their eye-popping combinations of bold colour and pattern, local Australian bed linen brand Kip & Co reimagined May Gibbs’ bush babies to create a special collection that they call their “proudest collaboration yet”.

MAY GIBBS | KIP & CO
MAY GIBBS | KIP & CO
MAY GIBBS | KIP & CO
THE SIMPSONS | TYPO

TYPO bought their own unique spin to everyone’s favourite family with their biggest ever range. Launching globally in June 2017, featuring accessories, homeware and stationery. It was supported with a robust PR and marketing campaign.

THE SIMPSONS | TYPO
THE SIMPSONS | TYPO
THE SIMPSONS | TYPO
FAMILY GUY | JACK LINK'S

November 2016 saw the launch of a perfect pairing, Jack Link’s Beef Jerky and Peter Griffin.

Branded packs were available throughout Australia, backed with a hilarious heavyweight social media marketing campaign.

FAMILY GUY | JACK LINK'S
FAMILY GUY | JACK LINK'S
FAMILY GUY | JACK LINK'S
MARILYN MONROE
MARILYN MONROE | BENDIGO ART GALLERY

Curated by Bendigo Art Gallery, the major exhibition ‘Bendigo Art Gallery and Twentieth Century Fox present Marilyn’ opened on 5th March 2016, running for 4 months. The exhibition brought together authentic clothing and other objects, including more than 20 of Marilyn’s original film costumes, photographs, private letters and video.

WU-TANG
WU-TANG | DIVA BEVERAGES

Diva beverages have launched a premium Wu Tang Clan Liqueur collection boasting four flavours: Butterscotch, Original, Strawberry/Lime and, of course, C.R.E.A.M.