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We manage licensing for many of the world’s best loved brands to unlock new products, new fans and new revenue streams across Australia & NZ, Europe and North Asia.
Six genres
Endless possibilities
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What we do
Merchantwise takes brands further by developing unique brand licensing partnerships across all consumer touchpoints, including merchandise, FMCG, promotions & events, digital, live and location-based entertainment.
The power of licensing
Licensing is the engine that extends brands into new markets, new categories and new audiences.
Licensing 101
Insights & Strategy
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Licensing Management
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Creative & Approvals
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Marketing & Social
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Digital & eCommerce
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Performance Media
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Our work
Discover the latest news from Novatus and expert insights across transaction reporting, regulatory change, data strategy, and operational transformation.
Partnerships that move culture
Our work has a habit of turning heads...
- Winner - ATA Children's License of the Year 2026 - Minecraft
- Winner - Best Teen and Adult Brand 2025 - Peanuts Worldwide
- Winner – Licensing International Hall of Fame 2025 – Alan Schauder
- Winner - Best Sports, Fashion, Celebrity & Lifestyle Brand 2025 - Australian Olympic Committee
- Winner - Best Corporate, Food & Beverage Brand 2025 - Perfetti Van Melle / Chupa Chups (Asembl Brands)
- Winner - Best Food or Beverage Product for Corporate Brands - Chupa Chups 2025
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Discover the latest news from Novatus and expert insights across transaction reporting, regulatory change, data strategy, and operational transformation.
What’s happening at Merchantwise
Read about our latest collaborations, updates & projects
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