Merchantwise Licensing is a leading brand licensing and merchandising agency in Australia and New Zealand. We represent some of the world’s best loved brands, developing compelling brand extensions and retail programs for consumers of all ages.
Consumers are moving beyond traditional merchandise and seeking engaging and memorable experiences that bring the brand to life. Merchantwise takes brands further by developing unique brand partnerships across all consumer touchpoints, from packaged goods, services and promotions through to digital and live entertainment.
Minecraft has never been bigger, and products have never been more accessible to Aussie fans. What with new game releases, apparel, sleepwear, accessories, toys, bikes & scooters, puzzles, posters, stationery, lunch ware, even a school shoe collab. What a time to be a Gamer.
A beautiful range of products featuring the classic Gumnut babies from the work of ground-breaking Australian author May Gibbs. Including publishing, sleepwear, accessories and beautiful embossed biscuit tins.
Spotlight is the go-to destination of May Gibbs with a range of sew, furnishings, Manchester and home décor. The extensive fabric range and includes homespun cotton, cotton spandex, flannelette, French terry, and furnishing fabrics, along with ribbons and iron on transfer.
Bringing in together two much-loved brands, the Emoji X Oodie collection was launched just in time for a special Valentine’s Day.
Featuring the eggplant emoji brand icon for men’s and the peach emoji brand icon for women’s, the cheeky and playful range also includes a range of emoji brand socks and underwear.
Watch Emoji X Oodie TikTok video here.
Fill the Void with PINK FLOYD
One of the greatest progressive rock band of all time, Pink Floyd enjoyed a successful collaboration with online fashion retailer ROMWE with their iconic ROMWE X PINK FLOYD Collection featuring a range of apparel for men and women, socks and accessories.
AC/DC, one of the world’s greatest pioneers of Rock N Roll landed in successful online retailer ROMWE in their ROMWE X AC/DC Collection, featuring a new apparel range for men’s and women’s, headwear and accessories.
May Gibbs X Cotton On Baby and Kids collection is back in 2022 for a summer apparel range. Including rompers, leggings and dresses for babies, and t-shirts for kids, this lovely collection is perfect to dress little gumnuts up in style.
Minecraft X Clarks Limited Edition School shoes are back by popular demand! Featuring pixilated material designs and colourways inspired by characters from the Minecraft game.
Headstart International appointed as the global master toy partner for the iconic eastern barred bandicoot, Crash.
The partnership will see Headstart bringing a new range of Crash Bandicoot toys and collectibles including a 5″inch Crash Bandicoot collectible action figure and Smash Box Surprise Figurines.
Streetwear specialists, Threadheads, a Melbourne-based-print-on-demand business has taken on Crash, Spyro and the Activision Classics, launching a new range of streetwear apparel.
A tribute to the classic teen horror phenomenon, The Craft (1996).
Australia’s largest and longest running retailer for gothic fashion and alternative clothing, Beserk released a Beserk X The Craft collection. The collection includes printed apparel, leggings, socks and accessories.
Best known for their eye-popping combinations of bold colour and pattern, local Australian bed linen brand Kip & Co reimagined May Gibbs’ bush babies to create a special collection that they call their “proudest collaboration yet”.
Celebrating the Halo video game franchise’s 20th anniversary, the New Zealand Mint released a limited run of 1oz pure silver coins inspired by popular characters including Master Chief and Cortana. With a limited mintage of 2,000 coins, the world’s first ever Halo legal tender collectible coin was sold out within 48 hours.
Australia’s Illawarra Fly, Wildlife Sydney Zoo and Rippon Lea Estate along with new trail partner, The Ginger Factory was the first in the world to activate The Gruffalo® Spotter 2 app on-site in September 2020. Using the very latest Augmented Reality technology, the free app brings to life the characters from the much-loved Gruffalo.
Families can learn about the characters from the best-selling picture book, written by Julia Donaldson and illustrated by Axel Scheffler, and interact with the 3D characters from the film on the self-led trails, which are also packed with fantastic facts about forest animals, and fun activities.
Mixing animated characters with the real-world environment, the app encourages children to get exploring, firing their imaginations and enabling them to have an all-new forest experience.
Discover Shaun The Sheep and his flock of friends in an Australian adventure with Village Roadshow Theme Parks’ Paradise Country in Queensland, opened on December 2018.
A must-visit for Shaun The Sheep fans of all ages, the themed destination featured interactive attractions including Shaun’s Tractor Ride, Shaun’s Adventure Camp, Pig’s Playground, Shaun’s Scraps & Taps and a twice daily Shaun’s Aussie Adventures show with a themed retail outlet, Mossy Bottom Memories stocked with bespoke Shaun The Sheep merchandise. Shaun The Sheep himself was also available for meet and greets as well as take home memento photos.
The attraction was themed with specially created sculptures of Shaun and his friends and specially designed areas for fans to engage with this much-loved brand.