Merchantwise Licensing is a leading brand licensing and merchandising agency in Australia and New Zealand. We represent some of the world’s best loved brands, developing compelling brand extensions and retail programs for consumers of all ages.
Consumers are moving beyond traditional merchandise and seeking engaging and memorable experiences that bring the brand to life. Merchantwise takes brands further by developing unique brand partnerships across all consumer touchpoints, from packaged goods, services and promotions through to digital and live entertainment.
Minecraft has never been bigger, and products have never been more accessible to Aussie fans. What with new game releases, apparel, sleepwear, accessories, toys, bikes & scooters, puzzles, posters, stationery, lunch ware, even a school shoe collab. What a time to be a Gamer.
SEGA’s global digital franchise Sonic The Hedgehog partnered with the beloved sleepwear brand Peter Alexander in 2020 for a Father’s day collection. The collection of sleepwear for kids and dads featured Sonic, Tails and Knuckles across super- comfy on trend range.
Everyone’s favourite Aussie larrikin landed at Big W, in a cross category launch of men’s, women’s, boy’s, girl’s and infant wear. Utilizing the classic Dorothy Wall illustrations alongside the well-known 90’s animation by Yoram Gross, the release featured on-trend colours and shapes for the whole family.
Best and Less has featured classic console games Pac-Man and Space Invaders in an apparel launch for girls and boys in outerwear and sleep. The only retailer in Australia to have this license, the range celebrates the 40th Anniversary of Pac-Man and was promoted as the Best and Less Games Arcade with online and in-store activations, including floor decals and a competition to win a console.
Have you been Naughty or Nice? The cheeky Elf on the Shelf knows! Adding to the annual Christmas traditions, Best and Less launched themed sleepwear and apparel for 2020 Holidays, including boys, girls and infantwear.
Horror movie nostalgia was celebrated for Halloween 2020 with Cotton On – featuring Scream, Halloween H2O, Goosebumps, Hellraiser and Scary Movie. These and more classic scary movies are available to license through Miramax and Sony.
Spanning over 20 years, the Halo franchise is the worlds most recognizable sci-fi video game of all time! Across gaming, animation, film, novels, collectibles and comics – the Halo licensing program extends the brand for fans. Categories for Halo licencing include toys, costumes, apparel, homewares, gifting and showbags.
The first ever Australian Popeye sportswear was launched in 2020 with sportswear label The WOD life. The range featured the strong rugged sailor the for fashionably branded sportswear apparel range for women and men as well as training support items.
Shopkins staged a takeover of Luna Park Sydney in the September school holidays. With character appearances, competitions and a Shopkins museum!
Best known for their eye-popping combinations of bold colour and pattern, local Australian bed linen brand Kip & Co reimagined May Gibbs’ bush babies to create a special collection that they call their “proudest collaboration yet”.
TYPO bought their own unique spin to everyone’s favourite family with their biggest ever range. Launching globally in June 2017, featuring accessories, homeware and stationery. It was supported with a robust PR and marketing campaign.
November 2016 saw the launch of a perfect pairing, Jack Link’s Beef Jerky and Peter Griffin.
Branded packs were available throughout Australia, backed with a hilarious heavyweight social media marketing campaign.
Curated by Bendigo Art Gallery, the major exhibition ‘Bendigo Art Gallery and Twentieth Century Fox present Marilyn’ opened on 5th March 2016, running for 4 months. The exhibition brought together authentic clothing and other objects, including more than 20 of Marilyn’s original film costumes, photographs, private letters and video.
Diva beverages have launched a premium Wu Tang Clan Liqueur collection boasting four flavours: Butterscotch, Original, Strawberry/Lime and, of course, C.R.E.A.M.