about

Merchantwise is a leading brand licensing and merchandising agency in Australia and New Zealand, with teams across Europe and North Asia. Merchantwise is proud to represent some of the world’s best loved brands across gaming, children’s entertainment, film & TV, music, icons & legends.

Our specialist international gaming team has deep expertise in the development of fan-centric merchandise for the global market.

The world’s most loved brands

Taking Brands Further

Merchantwise takes brands further by developing unique brand partnerships across all consumer touchpoints, including merchandise, consumer goods, promotions, digital and live entertainment.

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MINECRAFT RANGE
MAY GIBBS RANGE
MAY GIBBS SPOTLIGHT
EMOJI THE OODIE
PINK FLOYD ROMWE
AC/DC ROMWE
MAY GIBBS COTTON ON
MINECRAFT CLARKS AUSTRALIA
CRASH BANDICOOT HEADSTART INTERNATIONAL
ACTIVISION THREADHEADS
THE CRAFT BESERK
MAY GIBBS KIP & CO
HALO NEW ZEALAND MINT
GRUFFALO SPOTTER 2 THE GINGER FACTORY
SHAUN THE SHEEP PARADISE COUNTRY
MINECRAFT | RANGE

Minecraft has never been bigger, and products have never been more accessible to Aussie fans. What with new game releases, apparel, sleepwear, accessories, toys, bikes & scooters, puzzles, posters, stationery, lunch ware, even a school shoe collab. What a time to be a Gamer.

MINECRAFT | RANGE
MINECRAFT | RANGE
MINECRAFT | RANGE
MAY GIBBS | RANGE

A beautiful range of products featuring the classic Gumnut babies from the work of ground-breaking Australian author May Gibbs. Including publishing, sleepwear, accessories and beautiful embossed biscuit tins.

MAY GIBBS | RANGE
MAY GIBBS | RANGE
MAY GIBBS | RANGE
MAY GIBBS | SPOTLIGHT

Spotlight is the go-to destination of May Gibbs with a range of sew, furnishings, Manchester and home décor. The extensive fabric range and includes homespun cotton, cotton spandex, flannelette, French terry, and furnishing fabrics, along with ribbons and iron on transfer.

MAY GIBBS  | SPOTLIGHT
MAY GIBBS  | SPOTLIGHT
MAY GIBBS  | SPOTLIGHT
EMOJI | THE OODIE

Bringing in together two much-loved brands, the Emoji X Oodie collection was launched just in time for a special Valentine’s Day.

Featuring the eggplant emoji brand icon for men’s and the peach emoji brand icon for women’s, the cheeky and playful range also includes a range of emoji brand socks and underwear.

Watch Emoji X Oodie TikTok video here.

EMOJI | THE OODIE
EMOJI | THE OODIE
EMOJI | THE OODIE
PINK FLOYD | ROMWE

Fill the Void with PINK FLOYD

One of the greatest progressive rock band of all time, Pink Floyd enjoyed a successful collaboration with online fashion retailer ROMWE with their iconic ROMWE X PINK FLOYD Collection featuring a range of apparel for men and women, socks and accessories.

PINK FLOYD | ROMWE
PINK FLOYD | ROMWE
PINK FLOYD | ROMWE
AC/DC | ROMWE

AC/DC, one of the world’s greatest pioneers of Rock N Roll landed in successful online retailer ROMWE in their ROMWE X AC/DC Collection, featuring a new apparel range for men’s and women’s, headwear and accessories.

 

AC/DC | ROMWE
AC/DC | ROMWE
AC/DC | ROMWE
MAY GIBBS | COTTON ON

May Gibbs X Cotton On Baby and Kids collection is back in 2022 for a summer apparel range. Including rompers, leggings and dresses for babies, and t-shirts for kids, this lovely collection is perfect to dress little gumnuts up in style.

MAY GIBBS | COTTON ON
MAY GIBBS | COTTON ON
MAY GIBBS | COTTON ON
MINECRAFT | CLARKS AUSTRALIA

Minecraft X Clarks Limited Edition School shoes are back by popular demand! Featuring pixilated material designs and colourways inspired by characters from the Minecraft game.

MINECRAFT | CLARKS AUSTRALIA
MINECRAFT | CLARKS AUSTRALIA
MINECRAFT | CLARKS AUSTRALIA
CRASH BANDICOOT | HEADSTART INTERNATIONAL

Headstart International appointed as the global master toy partner for the iconic eastern barred bandicoot, Crash.

The partnership will see Headstart bringing a new range of Crash Bandicoot toys and collectibles including a 5″inch Crash Bandicoot collectible action figure and Smash Box Surprise Figurines.

CRASH BANDICOOT | HEADSTART INTERNATIONAL
CRASH BANDICOOT | HEADSTART INTERNATIONAL
CRASH BANDICOOT | HEADSTART INTERNATIONAL
ACTIVISION | THREADHEADS

Streetwear specialists, Threadheads, a Melbourne-based-print-on-demand business has taken on Crash, Spyro and the Activision Classics, launching a new range of streetwear apparel.

ACTIVISION | THREADHEADS
ACTIVISION | THREADHEADS
ACTIVISION | THREADHEADS
THE CRAFT | BESERK

A tribute to the classic teen horror phenomenon, The Craft (1996).

Australia’s largest and longest running retailer for gothic fashion and alternative clothing, Beserk released a Beserk X The Craft collection. The collection includes printed apparel, leggings, socks and accessories.

 

THE CRAFT | BESERK
THE CRAFT | BESERK
THE CRAFT | BESERK
MAY GIBBS | KIP & CO

Best known for their eye-popping combinations of bold colour and pattern, local Australian bed linen brand Kip & Co reimagined May Gibbs’ bush babies to create a special collection that they call their “proudest collaboration yet”.

MAY GIBBS | KIP & CO
MAY GIBBS | KIP & CO
MAY GIBBS | KIP & CO
HALO | NEW ZEALAND MINT

Celebrating the Halo video game franchise’s 20th anniversary, the New Zealand Mint released a limited run of 1oz pure silver coins inspired by popular characters including Master Chief and Cortana. With a limited mintage of 2,000 coins, the world’s first ever Halo legal tender collectible coin was sold out within 48 hours.

HALO | NEW ZEALAND MINT
HALO | NEW ZEALAND MINT
HALO | NEW ZEALAND MINT
GRUFFALO SPOTTER 2 | THE GINGER FACTORY

Australia’s Illawarra Fly, Wildlife Sydney Zoo and Rippon Lea Estate along with new trail partner, The Ginger Factory was the first in the world to activate The Gruffalo® Spotter 2 app on-site in September 2020. Using the very latest Augmented Reality technology, the free app brings to life the characters from the much-loved Gruffalo.

Families can learn about the characters from the best-selling picture book, written by Julia Donaldson and illustrated by Axel Scheffler, and interact with the 3D characters from the film on the self-led trails, which are also packed with fantastic facts about forest animals, and fun activities.

Mixing animated characters with the real-world environment, the app encourages children to get exploring, firing their imaginations and enabling them to have an all-new forest experience.

GRUFFALO SPOTTER 2 | THE GINGER FACTORY
GRUFFALO SPOTTER 2 | THE GINGER FACTORY
GRUFFALO SPOTTER 2 | THE GINGER FACTORY
SHAUN THE SHEEP | PARADISE COUNTRY

Discover Shaun The Sheep and his flock of friends in an Australian adventure with Village Roadshow Theme Parks’ Paradise Country in Queensland, opened on December 2018.

A must-visit for Shaun The Sheep fans of all ages, the themed destination featured interactive attractions including Shaun’s Tractor Ride, Shaun’s Adventure Camp, Pig’s Playground, Shaun’s Scraps & Taps and a twice daily Shaun’s Aussie Adventures show with a themed retail outlet, Mossy Bottom Memories stocked with bespoke Shaun The Sheep merchandise. Shaun The Sheep himself was also available for meet and greets as well as take home memento photos.

The attraction was themed with specially created sculptures of Shaun and his friends and specially designed areas for fans to engage with this much-loved brand.

 

SHAUN THE SHEEP | PARADISE COUNTRY
SHAUN THE SHEEP | PARADISE COUNTRY
SHAUN THE SHEEP | PARADISE COUNTRY