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We manage licensing for many of the world’s best loved brands to unlock new products, new fans and new revenue streams across Australia & NZ, Europe and North Asia.

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What we do

Merchantwise takes brands further by developing unique brand licensing partnerships across all consumer touchpoints, including merchandise, FMCG, promotions & events, digital, live and location-based entertainment.

The power of licensing
Licensing is the engine that extends brands into new markets, new categories and new audiences.
Licensing 101
Insights & Strategy
01.
Licensing Management
02.
Creative & Approvals
03.
Marketing & Social
04.
Digital & eCommerce
05.
Performance Media
06.

Our work

Discover the latest news from Novatus and expert insights across transaction reporting, regulatory change, data strategy, and operational transformation.

Partnerships that move culture

Our work has a habit of turning heads...

  • Winner - ATA Children's License of the Year 2026 - Minecraft
  • Winner - Best Teen and Adult Brand 2025 - Peanuts Worldwide
  • Winner – Licensing International Hall of Fame 2025 – Alan Schauder
  • Winner - Best Sports, Fashion, Celebrity & Lifestyle Brand 2025 - Australian Olympic Committee
  • Winner - Best Corporate, Food & Beverage Brand 2025 -  Perfetti Van Melle / Chupa Chups (Asembl Brands)
  • Winner - Best Food or Beverage Product for Corporate Brands - Chupa Chups 2025
Learn more

Discover the latest news from Novatus and expert insights across transaction reporting, regulatory change, data strategy, and operational transformation.

What’s happening at Merchantwise

Read about our latest collaborations, updates & projects

Ready to partner with us?

Ready to
‍partner
with us?

Whether you're a brand owner looking for an experienced licensing partner, or a manufacturer seeking access to world-class IP - we'd love to hear from you.
"Thank you for your enquiry. We will get back to you as soon as possible."
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