Licensing the best in gaming and entertainment

Merchantwise is a leading brand licensing and merchandising agency in Australia and New Zealand, with teams across Europe and North Asia. Merchantwise is proud to represent some of the world’s best loved brands across gaming, children’s entertainment, film & TV, music, icons & legends.

Our specialist international gaming team has deep expertise in the development of fan-centric merchandise for the global market.

Building and extending great brands

Merchantwise takes brands further by developing unique brand partnerships across all consumer touchpoints, including merchandise, consumer goods, promotions, digital and live entertainment.

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HALO CULTURE KINGS
MINECRAFT QUEST BIG W
DUNGEON & DRAGONS BLACKMILK
AUSTRALIAN OLYMPIC COMMITTEE TEAM AUS RANGE
SONIC THE HEDGEHOG EB GAMES RANGE LAUNCH
HEARTHSTONE HEX COLLECTIBLES
PEPPA PIG SMIGGLE
BLIZZARD NEMESIS NOW
MONOPOLY SHOP SCAN WIN VICINITY CENTRES
HALO
HALO | CULTURE KINGS

The Halo x Culture Kings range global launch is one of the strongest and most highly anticipated license launches ever, achieving a 100% sell-through in just 3 days. To celebrate the launch, Culture King recruited gamers to a 1v1 epic Halo battle challenge in their key stores in Las Vegas, Pacific Fair, and Auckland to determine the ultimate Halo champion.

MINECRAFT QUEST
MINECRAFT QUEST | BIG W

Merchantwise launched the world’s first Minecraft Augmented Reality Retail event, Minecraft Quest, at BIG W. Developed in conjunction with Microsoft and Intergalatic, Minecraft Quest invites players to embark on an adventure to find Minecraft Gemstones scattered in Minecraft Portals at BIG W stores. Using augmented reality (AR) technology, players scan Minecraft Portals with their mobile phones to enter the Minecraft Overworld.

By collecting all six gemstones from the Minecraft world, players can redeem a free Minecraft sticker. The campaign received very positive responses in customer sentiment and participation, making it a notable success.

DUNGEON & DRAGONS
DUNGEON & DRAGONS | BLACKMILK

Launched in April 2024, fans of the world’s greatest role playing game – Dungeons & Dragons will be able to celebrate its’ 50th anniversary with the new gear from BlackMilk’s first Dungeons & Dragons collection.

Dress for an adventure in iconic Dungeons & Dragons motifs, including the famous dragon ampersand, dungeon maps, dice and iconic monsters in D20 pattern and iconography. D&D fans will be able to show their love for the iconic game being one of the most highly requested collaborations by BlackMilk’s customer community.

AUSTRALIAN OLYMPIC COMMITTEE
AUSTRALIAN OLYMPIC COMMITTEE | TEAM AUS RANGE

Merchantwise is cheering on the green and gold with Team Australia official apparel and merchandise collections landing in Australian retailers ahead of this year’s Paris 2024 Olympic Games.

Reflecting the spirt and pride of Team Australia, the all-encompassing high-quality officially licensed range for men, women and kids also includes accessories, kids activity books, plush, drinkware, sporting goods, partyware, costume and memorabilia.

Learn more about the range here.

SONIC THE HEDGEHOG
SONIC THE HEDGEHOG | EB GAMES RANGE LAUNCH

From the pixelated vistas of Green Hill Zone comes your favourite blue hedgehog! Sonic fans will be delighted to know that the Blue Blur is now available in the brand new EB exclusive Sonic The Hedgehog range.

Add a dash of speed to your collection with the Sonic goodies featuring a range of apparel, bags, accessories, drinkware that will make you part of the Sonic universe.

HEARTHSTONE
HEARTHSTONE | HEX COLLECTIBLES

Tribute to the much-loved card game, the Hearthstone Sylvanas Windrunner legendary card blends her disdainful expression and a powerful dark aura. The figure is crafted in unmatched detail, the figure is designed with versatility in mind, coming with a removable stand to enable it to be displayed on a tabletop or hung on the wall.

The exceptional quality and design make it a standout addition to any collection.

PEPPA PIG
PEPPA PIG | SMIGGLE

Launched in July 2024, join Peppa and laugh, play all day with Smiggle’s new and limited edition Peppa Pig x Smiggle collection. Filled with cake, confetti, sunshine and the lovable little peppa Pig, it’s the perfect pick for Smigglers who love to make a statement with all things pink.

Featuring a range of accessories including backpacks, drinkware, lunchbags, key chains, stationery and wallets. Perfect for bringing essentials along to preschool, weekend outdoor fun and oink-tastic adventures!

BLIZZARD
BLIZZARD | NEMESIS NOW

Nemesis Now specialises in creating pop culture merchandise and collectibles with over a decade of experience in the industry. Their first Blizzard product, the Diablo IV Lilith goblet sold out twice on the Blizzard Gear Store and a full-range of Diablo and World of Warcraft products are rolling out from May 2024 globally.

MONOPOLY SHOP SCAN WIN
MONOPOLY SHOP SCAN WIN | VICINITY CENTRES

Vicinity’s popular Monopoly Shop Scan Win campaign in partnership with Hasbro is Vicinity’s largest national marketing campaign. With over 180,000 prizes worth over $4 million up for grabs, Monopoly Shop Scan win provides a fun gamified shopping experience, rewarding customers for their in-centre visitation and spend.

By spending $10 or more at participating retailers, customers have a chance to win instant prizes and enter weekly prize draws.