what we do

What We Do
Merchantwise Licensing is a leading brand licensing and merchandising agency in Australia and New Zealand.

Since 1999, we have supported many of the world’s best loved brands from the world of entertainment, sports, tourism and leisure, developing compelling brand extensions and retail programs for consumers from infants to adults.

Every great brand has its own unique personality. We get to know them, understand their quirks, protect them, sing their praises and help them make new friends.

All our brands are strategically managed to drive consumer affinity, maximize revenue and enhance brand equity.

Taking brands further

Consumers are moving beyond traditional merchandise and seeking engaging and memorable experiences that bring the brand to life.

Merchantwise takes brands further by developing unique brand partnerships across all consumer touchpoints, from packaged goods, services and promotions through to digital and live entertainment.

Licensing in Australia

Australia Map

Licensing in Australia

Australia and New Zealand are generally regarded as affluent, sophisticated and receptive markets for trademark licensing and merchandising, limited only by population size relative to other major global economies.

The Australasian licensing industry is worth an estimated $3.1 billion at retail - 1% of the global industry.

Key facts & figures:
- Population: Australia 24.1 million, NZ 4.7 million
- 6th largest country by total area
- GDP (PPP) $US 1.2 Trillion
- 12th largest economy
- 5th highest per capita income
- 2nd human development index
- The Australasian licensing industry is worth an estimated
$3.1 billion at retail - 1% of the global industry
- The licensing industry grew by 3.3% from 2015 to 2016

Source: Licensing Industry Merchandiser’s Association (LIMA) Survey 2016

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