our services

Merchantwise Licensing is a part of The Merchantwise Group, a full-service agency dedicated to building and extending great brands.

Through the combined expertise of our group, Merchantwise Licensing is able to deliver the full spectrum of service and support activity at the local market level, enabling you to take your brand further.

Agency services include:

Brand & Consumer Insights

Brand and consumer insights

Licensing & Retail Strategy

Licensing and retail strategy development

Identification & management of new partnerships

Identification and management of new partnerships

Creative product development & approvals

Creative product development and approvals

Trade & retail Marketing

Trade and retail Marketing

Royalty forecasting & administration

Royalty forecasting and administration

Trademark registration & enforcement

Trademark registration and enforcement

Contracts & compliance

Contracts and compliance

view our work

MINECRAFT QUEST BIG W
AUSTRALIAN OLYMPIC COMMITTEE TEAM AUS RANGE
MONOPOLY SHOP SCAN WIN VICINITY CENTRES
MINECRAFT QUEST | BIG W

Merchantwise launched the world’s first Minecraft Augmented Reality Retail event, Minecraft Quest, at BIG W. Developed in conjunction with Microsoft and Intergalatic, Minecraft Quest invites players to embark on an adventure to find Minecraft Gemstones scattered in Minecraft Portals at BIG W stores. Using augmented reality (AR) technology, players scan Minecraft Portals with their mobile phones to enter the Minecraft Overworld.

By collecting all six gemstones from the Minecraft world, players can redeem a free Minecraft sticker. The campaign received very positive responses in customer sentiment and participation, making it a notable success.

AUSTRALIAN OLYMPIC COMMITTEE | TEAM AUS RANGE

Merchantwise is cheering on the green and gold with Team Australia official apparel and merchandise collections landing in Australian retailers ahead of this year’s Paris 2024 Olympic Games.

Reflecting the spirt and pride of Team Australia, the all-encompassing high-quality officially licensed range for men, women and kids also includes accessories, kids activity books, plush, drinkware, sporting goods, partyware, costume and memorabilia.

Learn more about the range here.

MONOPOLY SHOP SCAN WIN | VICINITY CENTRES

Vicinity’s popular Monopoly Shop Scan Win campaign in partnership with Hasbro is Vicinity’s largest national marketing campaign. With over 180,000 prizes worth over $4 million up for grabs, Monopoly Shop Scan win provides a fun gamified shopping experience, rewarding customers for their in-centre visitation and spend.

By spending $10 or more at participating retailers, customers have a chance to win instant prizes and enter weekly prize draws.