our SERVICES

Merchantwise Licensing is a part of The Merchantwise Group, a full-service agency dedicated to building and extending great brands.

Through the combined expertise of our group, Merchantwise Licensing is able to deliver the full spectrum of service and support activity at the local market level, enabling you to take your brand further.

Agency services include:

Brand & Consumer Insights

Brand & Consumer Insights

Licensing & Retail Strategy

Licensing & Retail Strategy

License Negotiation & Management

License Negotiation & Management

Product Development & Creative Approvals

Product Development & Creative Approvals

Retail & Consumer Marketing

Retail & Consumer Marketing

Retail Store & eCommerce Development

Retail Store & eCommerce Development

Social Media Management

Social Media Management

Contract & Royalty Administration

Contract & Royalty Administration

Trademark Protection & Enforcement

Trademark Protection & Enforcement

view our WORK

SHOPKINS LUNA PARK
MAY GIBBS KIP & CO
THE SIMPSONS TYPO
SHOPKINS X LUNA PARK

Shopkins staged a takeover of Luna Park Sydney in the September school holidays. With character appearances, competitions and a Shopkins museum!

MAY GIBBS X KIP & CO

Best known for their eye-popping combinations of bold colour and pattern, local Australian bed linen brand Kip & Co reimagined May Gibbs’ bush babies to create a special collection that they call their “proudest collaboration yet”.

THE SIMPSONS X TYPO

TYPO bought their own unique spin to everyone’s favourite family with their biggest ever range. Launching globally in June 2017, featuring accessories, homeware and stationery. It was supported with a robust PR and marketing campaign.