who we are

Merchantwise is a leading brand licensing and merchandising agency with offices in Melbourne, Adelaide, Sydney, Brisbane and teams in Europe and Asia, supporting a global client base.

Since 1999, we have supported many of the world’s best loved brands from the world of entertainment and gaming, developing compelling brand extensions and retail programs for consumers from infants to adults.

Every great brand has its own unique personality. We get to know them, understand their quirks, protect them, sing their praises and help them make new friends.

All our brands are strategically managed to drive consumer affinity, maximize revenue and enhance brand equity.

Meet our friendly team, part of a group of over 70 licensing, marketing and creative professionals:

Alan Schauder
Alan Schauder
Group CEO
Kerryn McCormack
Kerryn McCormack
Managing Director, ANZ & SE Asia
Phillippe Bost
Phillippe Bost
Managing Director, EMEA, LATAM & North Asia
Franca Bernatavicius
Franca Bernatavicius
Licensing Director - EMEA
Nick Mills
Nick Mills
Retail & Trend Director
Andros Georgiades
Andros Georgiades
Group Creative Director
Rowena Ryan
Rowena Ryan
Group COO
Rosalie May
Rosalie May
Marketing Director
Patrick Lynam
Patrick Lynam
Licensing Director - Gaming
Sally Xia
Sally Xia
Licensing Director, North Asia
Diana de Jesus
Diana de Jesus
Licensing Director - Hasbro
Georgia Freeman
Georgia Freeman
Assistant Licensing Manager EMEA
Nicholas Ow
Nicholas Ow
Retail Marketing Manager
Akiko Georgiades
Akiko Georgiades
Office & Staff Welfare Manager
Jon Field
Jon Field
Finance Manager
Radka Okrajkova
Radka Okrajkova
Management Accountant
Megan Murdoch
Megan Murdoch
Collaborations & Partnerships Manager
Stephanie Candiloro
Stephanie Candiloro
Promotions & Partnerships Manager
Ryan Smith
Ryan Smith
Licensing Manager
Yolanda Jiang
Yolanda Jiang
Licensing Operations Specialist, North Asia

The Merchantwise Group

The Merchantwise Group is a full service agency dedicated to building and extending great brands. The Group is headquartered in Melbourne Australia, with offices in Melbourne, Adelaide, Sydney, Brisbane with teams in Europe and Asia, supporting a global client base.

The Merchantwise Group undertakes creative and digital marketing, promotions, brand licensing and extensions for some of the world’s best loved brands.

Merchantwise Licensing
Asembl
Threescoops
RQ Media
Learn more