Iconic 1969 music festival featuring Jimi Hendrix, Santana, The Who, Janis Joplin and Crosby, Stills, Nash & Young Universal symbol of peace, love and cultural revolution spanning generations and global markets Remained a consistent classic brand with ongoing merchandise expansion across multiple licensed categories Recently appointed global licensing agents Perryscope and Epic Rights to expand fashion-driven programs Strong engagement across apparel, accessories, home goods, beverages and lifestyle categories in 2024–2026 New e-commerce and social media platforms created to reconnect existing fanbase while reaching younger audiences