Debut solo album Alter Ego (Feb 2025) features five distinct alter ego characters with unique aesthetics and personality traits 106 million Instagram followers as the most-followed K-pop artist and first Asian woman to reach 100M followers globally Launched Lalisa Comics publishing arm (2025) with companion graphic novel extending the album narrative across formats Nine Guinness World Records and three MTV VMA Best K-Pop awards, tied for the most wins by a solo artist in the category Hollywood acting debut in HBO's The White Lotus Season 3 and upcoming Netflix action film Tygo and romantic comedy in development Global brand ambassador for luxury houses Louis Vuitton, Bulgari and Celine; Nike/SKIMS spokeswoman; inducted into Asian Hall of Fame (2023)