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The Smeds and The Smoos
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About
The Smeds and The Smoos is a beloved children's property created by the award-winning duo Julia Donaldson and Axel Scheffler, featuring two opposing alien families whose prejudices dissolve when their young members fall in love. Since its 2019 debut as a bestselling picture book, the property has expanded across multiple categories—animated television, live theatre, toys, apparel and homewares—proving its exceptional cross-platform appeal to children aged 3 and up and their families.
Highlights
Won the International Emmy Award for Best Kids' Animation in 2023, reaching nearly 8 million BBC viewers and sold to 91 territories
UK bestselling picture book across hardback and paperback; British Book Awards 2020 Children's Illustrated Book of the Year
Olivier Award-nominated stage adaptation by Tall Stories returning to London's West End summer 2025 after sell-out runs
Created by Julia Donaldson and Axel Scheffler, the creative team behind The Gruffalo and Room on the Broom
Established licensed merchandise range across plush toys, apparel, homewares and collectables with major retailers
Universal themes of acceptance, transcending prejudice and family reconciliation that resonate across cultural audiences
Recent News
Nov 2024
Olivier-nominated stage adaptation returns to West End Lyric Theatre July–September 2025
May 2023
International Emmy Award winner for Best Kids' Animation; sold to 91 territories globally
Nov 2023
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