Xbox is Microsoft's global gaming brand and ecosystem, bringing players together across console, PC, handheld devices, mobile and cloud gaming. Since the launch of the original Xbox in 2001, the brand has grown into one of the world's most recognised names in gaming, combining innovative hardware, services including Xbox Game Pass, and a rich portfolio of games and franchises. More than 25 years of gaming heritage have created a distinctive cultural and visual identity - from the iconic Xbox Sphere and signature green to its instantly recognisable controller - giving the brand an authentic connection to gaming culture and strong creative potential across apparel, accessories, collectibles and lifestyle products.