Zog
About
Zog is a beloved children's picture book character created by Julia Donaldson and illustrated by Axel Scheffler — a young, accident-prone dragon learning to master dragon school while forging an unlikely friendship with a mysterious princess. Since publication in 2010, Zog has sold over 4.5 million copies worldwide, making it the second most popular character in the Donaldson–Scheffler canon after The Gruffalo, with multiple award-winning television adaptations and a brand-new 52-episode CG animated series launching globally in 2025.
Highlights
Created by Julia Donaldson and Axel Scheffler, the award-winning author-illustrator duo behind The Gruffalo and Room on the Broom
Over 4.5 million books sold worldwide across 36 languages, second only to The Gruffalo in the creators' catalogue
2018 International Emmy winner for Kids Animation; BBC Christmas special reached millions of households across UK and Europe
Global CG animated series launching Spring 2025 with BBC Studios worldwide distribution and prominent voice cast including Patsy Ferran and Samson Kayo
Established consumer products licensing across plush, apparel, bedding, homeware distributed to over 180 countries
Rich thematic content centring kindness, perseverance, friendship and defying expectations resonates strongly with parents and educators
Recent News
Mar 2026
Magic Light Pictures establishes Stirling Animation Studio to secure Zog series production
Feb 2026
Zog animated series casts high-profile actors including Samson Kayo and Patsy Ferran
Feb 2025
BBC Studios signs international distribution deal for Zog 52-episode CG animated series
Jan 2025
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