About
AC/DC is the legendary Australian hard rock band formed in Sydney in 1973, built on iconic anthems like 'Back in Black,' 'Highway to Hell' and 'Thunderstruck.' With over 200 million records sold worldwide and a legacy spanning five decades, the band remains a cultural icon whose music, imagery and rebellious spirit resonate across generations‚making it one of the most licensing-friendly entertainment properties in rock history.
Highlights
Over 200 million records sold worldwide; Back in Black is the second best-selling album in music history
Inducted into the Rock and Roll Hall of Fame in 2003; defined hard rock and influenced generations of musicians
Iconic, consistent brand imagery across five decades: lightning bolt logo, tour artwork, merchandise designs that command global recognition
6 million Instagram followers and multi-continent fanbase spanning multiple generations with proven annual album and streaming growth
Currently on Power Up World Tour through 2026 with stadium shows in six continents; recent pop-up retail events signal strong merchandising momentum
Proven track record across diverse licensing categories: apparel, accessories, beverages, electricity services, luggage and collectibles
Recent News
Jun 2026
AC/DC announces PWR/UP pop-up retail events across 2026 North American tour cities
Nov 2025
AC/DC announces 2026 stadium tour dates across South America, North America and additional international shows
Jun 2025
AC/DC confirms Australian stadium tour for November-December 2025; homecoming leg of Power Up Tour
Feb 2025








