75-year legacy since debut in 1950; regarded as the best-loved comic strip in history and defining influence on modern comic storytelling Iconic characters Charlie Brown and Snoopy recognised globally as cultural icons with profound emotional resonance across generations Phenomenal merchandising track record: Hallmark's longest continual partnership spans 65 years and billions of products sold worldwide Current multi-platform expansion: streaming series on Apple TV, classic animated specials, stage productions, and live experiences Proven cross-category licensing success spanning apparel, accessories, toys, giftware, homewares, luxury goods, technology and premium collaborations Recently celebrated 75th anniversary (2025) with major international exhibitions, and brand collaborations with CottonOn, Godiva, Peter Alexander, and Butter Goods.