Tyla
About
Tyla is a South African singer-songwriter whose boundary-pushing music fuses pop and R&B with the euphoria of amapiano—a distinctly African sound that catapulted her to global superstardom. With a viral breakthrough, multiple Grammy Awards, and a devoted fanbase called 'Tygers,' she represents a new generation of African artists commanding international recognition and commanding significant brand appeal across music, fashion, and lifestyle categories.
Highlights
Grammy Award winner, including Best African Music Performance 2024 and 2026, youngest African artist ever to achieve this distinction
First South African soloist in 55 years to enter US Billboard Hot 100; 'Water' became first-ever Spotify song by African artist to reach one billion streams
Iconic viral moment that transcended music—'Water' sparked global TikTok dance challenge and mainstream pop culture phenomenon
Strategic partnerships with world-leading brands including Nike, Pandora, H&M, and HYBE, positioning her across athletic wear, luxury, mass-market retail and entertainment
Glamour Magazine 2025 Woman of the Year and consistent international fashion presence at Met Gala and major fashion weeks
Managed by Africa Creative Agency and partnered with K-pop giant HYBE for unprecedented global expansion across touring, marketing, brand partnerships and merchandise
Recent News
Jun 2026
Tyla performs South African national anthem at FIFA World Cup opening ceremony in Mexico
May 2026
Wins Best Afrobeats Artist at 2026 American Music Awards; multiple brand deals worth estimated $15 million
Feb 2026
Wins second Grammy Award for Best African Music Performance for 'Push 2 Start'; second studio album A*Pop announced for July 2026
Dec 2025
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