Thinking
The collection was designed to capture the cheerful, playful identity of Peppa Pig while aligning with Smiggle’s bold and expressive brand aesthetic. The strategy focused on creating bright, statement-making products that appealed to preschool-aged children and families through recognisable characters, playful visuals, and practical everyday use.
Execution
Merchantwise worked with Smiggle to deliver a Peppa Pig-themed retail collection featuring backpacks, drinkware, lunchbags, key chains, stationery, wallets, and accessories. Inspired by themes of cake, confetti, sunshine, and playful adventures, the range was designed to bring fun and personality to preschool and everyday activities for young fans.
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