Thinking
The partnership was designed to bring Blizzard’s iconic gaming franchises into the premium collectibles space through high-quality, fan-focused merchandise. The strategy focused on leveraging Nemesis Now’s expertise in pop culture collectibles to create products that resonated strongly with dedicated gaming communities and collectors worldwide.
Execution
Merchantwise worked with Nemesis Now to launch Blizzard-inspired collectibles, beginning with the Diablo IV Lilith Goblet, which sold out twice on the Blizzard Gear Store. Following the successful release, a broader global range of Diablo and World of Warcraft products rolled out from May 2024, expanding Blizzard’s presence within the premium collectibles category.
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