Thinking
The collaboration was designed to capture the excitement and recognisability of the Sonic the Hedgehog franchise while aligning with the busy holiday shopping period. The strategy focused on creating highly visible, character-led products that would appeal to kids, families, and Sonic fans through bold design, functionality, and seasonal gifting appeal.
Execution
Merchantwise worked with Smiggle to launch a new Sonic the Hedgehog product range featuring backpacks, lunch gear, headphones, stationery, and other everyday essentials. The collection incorporated Sonic’s signature blue colour palette, energetic visual identity, and playful branding across the full retail experience, helping drive seasonal excitement and strong fan engagement.
.webp)
No items found.
.svg)
