Pac-Man
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About
PAC-MAN is the iconic maze-chase arcade game born in 1980, featuring its instantly recognisable yellow hero navigating colourful mazes, eating PAC-DOTS and avoiding the four mischievous Ghosts - BLINKY, PINKY, INKY and CLYDE. From its simple yet endlessly appealing gameplay, PAC-MAN has transcended gaming to become one of the world's most recognisable video game and pop culture icons. More than 45 years later, its bold graphics, colourful characters and universal appeal have made PAC-MAN as at home in contemporary culture as it was in the golden age of the arcade.
Highlights
45 years of uninterrupted cultural presence and commercial success since 1980 launch
Guinness World Record holder for Most Successful Coin-Operated Game in history
One of the most globally recognised video game characters, with over 94% household name recognition
Proven merchandise and licensing powerhouse spanning apparel, food, collectibles, toys, and lifestyle categories
Active multi-platform gaming portfolio with recent major releases and animated series expansion into 2026
Distinctive design legacy and cross-generational appeal that transformed arcade culture to include women and families
Recent News
May 2026
Pac-Man: Snack Breaks animated short series launches on YouTube monthly
Jul 2025
Shadow Labyrinth genre-twisting Metroidvania platformer releases across major platforms
May 2025
45th anniversary celebration featuring museum exhibitions, arcade activations and brand partnerships
Dec 2024
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