Tamagotchi
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About
Tamagotchi is the iconic egg-shaped digital pet launched in 1996, pioneering virtual care gameplay by inviting players to nurture and raise quirky characters on a pocket-sized screen. From the original keychain device to today's evolving generations, Tamagotchi has continued to reinvent itself while preserving the simple emotional connection at its heart - caring for a character and watching it grow. Now celebrating its 30th anniversary, Tamagotchi brings together three decades of nostalgia, an instantly recognisable pixel aesthetic and a colourful cast of characters that continues to find new fans across generations
Highlights
Inducted into The Strong National Museum of Play's World Video Game Hall of Fame in 2025 for its cultural impact and emotional connection to players
30th anniversary milestone (1996–2026) energized by Y2K nostalgia trend; driving global sales surge and major retail activations including Times Square takeover and travelling road trip
Over 91 million units sold worldwide by 2023; global sales doubled between 2022–2023 driven by millennial nostalgia and new younger audiences discovering the brand
Iconic beloved characters including Mametchi, Kuchipatchi, Mimitchi and Mememchi; instantly recognisable pixel aesthetic and egg-shaped form remain distinctive across licensing categories
Four waves of cultural resurgence with latest innovation, Tamagotchi Paradise (July 2025), featuring deepest raising system ever created, multiple explorable planets and character breeding mechanics
Strategic expansion into lifestyle partnerships spanning food, fashion and collectibles with UNIQLO, CASETiFY, Kura Sushi USA, Hobonichi Techo and PopSockets in 2025–2026
Recent News
Feb 2026
Tamagotchi 30th Anniversary Times Square retail takeover draws thousands with immersive installations, collectibles, character appearances
Jul 2025
Tamagotchi Paradise launches globally with 68 explorable characters, zoom dial, deepest raising system ever created
Feb 2025
Bandai launches Tamagotchi-themed board game with KessCo; announces CASETiFY partnership and Kura Sushi dining collaboration
Jan 2026
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