SEGA has been shaping gaming culture for more than six decades, evolving from an arcade pioneer into one of the world's most recognisable names in interactive entertainment. Its extraordinary heritage spans iconic consoles including the Mega Drive, SEGA Saturn and Dreamcast, alongside generations of celebrated games and characters. Today, Sonic the Hedgehog leads SEGA's global entertainment portfolio, joined by Rovio's Angry Birds - one of the world's most recognised mobile gaming and entertainment brands. Together with a deep catalogue spanning contemporary favourites and cult classics, SEGA offers a unique combination of global character power, gaming heritage and nostalgia that continues to connect with fans across generations.