Angry Birds
About
Angry Birds is a physics-based puzzle franchise launched in 2009, centred on a colourful flock of birds determined to protect their eggs from the scheming green pigs. From its origins as a mobile gaming sensation, Angry Birds has grown into a global entertainment phenomenon, propelled by instantly recognisable characters, simple yet satisfying gameplay and a playful sense of humour that translates across cultures and generations. More than 15 years later, the Birds and Pigs remain firmly embedded in popular culture, with a distinctive personality and visual world that continues to inspire new ways for fans to engage with the brand.
Highlights
More than 5 billion mobile game downloads, establishing Angry Birds as one of the defining franchises of the mobile gaming era
Inducted into the World Video Game Hall of Fame in 2026, recognising its sustained popularity and influence on gaming and popular culture
Two successful theatrical films have generated more than US$500 million at the global box office, with The Angry Birds Movie 3 arriving in cinemas in December 2026
A highly expressive cast led by Red, Chuck, Bomb and the Pigs, offering humour, personality and character dynamics that extend naturally beyond the original games
More than 30 million social followers and over 9 billion views on the official Angry Birds YouTube channel, demonstrating an active global audience well beyond gameplay
Entering a new phase of global growth following the integration of Angry Birds licensing into SEGA's transmedia operations, bringing consumer products and location-based entertainment under a unified worldwide strateg
Recent News
Jul 2026
Angry Birds family entertainment centre opening in Riyadh before year-end
May 2026
Angry Birds inducted into World Video Game Hall of Fame for foundational gaming impact
Apr 2026
China return accelerates with Weibo IP honour and 100,000+ Xiaomi smartphone activations
Jan 2026
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