Celebrating 35 years in 2026, marking more than three decades as one of gaming's most recognisable characters and franchises The three Sonic the Hedgehog feature films have grossed over $1billion and established the property as a major global entertainment franchise, extending its audience well beyond gaming Sonic the Hedgehog 3 grossed more than US$492 million worldwide, becoming the highest-grossing film in the franchise to date Rich character universe featuring fan favourites including Tails, Knuckles, Shadow, Amy and Doctor Eggman, creating broad opportunities for character-led products and collections Distinctive visual identity built around Sonic's signature blue, speed, rings and instantly recognisable character design - offering a wealth of creative inspiration across consumer product categories Strong multi-generational appeal, combining more than three decades of gaming heritage with contemporary film, entertainment and consumer experiences