Minecraft
About
Minecraft is a global sandbox game and entertainment phenomenon that lets players create, explore and survive in limitless 3D worlds built from blocks. Developed by Mojang Studios and owned by Microsoft, Minecraft has become the world's best-selling video game, inspiring creativity, adventure and self-expression for players of all ages. Today, the franchise extends far beyond gaming through one of the world's most successful licensing programs, spanning apparel, toys, collectibles, publishing, food, live experiences and more, making Minecraft a powerhouse consumer brand with enduring global appeal.
Highlights
Best-selling video game of all time with over 350 million copies sold worldwide and roughly 212 million monthly active players
Landmark 2025 film generated nearly $1 billion at the global box office, expanding the brand far beyond gaming
Rapidly expanding licensing footprint with over 200 global partners across apparel, food, collectibles, and STEM products launching through 2026
Blockbuster immersive experiences including theme parks with Merlin Entertainments and interactive attractions, with Minecraft World launching in UK in 2027
Trusted by major brands including adidas, Ty Inc., Danone, Nerf, Puma, and NYX Cosmetics for multi-year product collaborations
Iconic cultural identity recognised for enabling unlimited creative expression and storytelling across all age demographics globally
Recent News
May 2026
Minecraft Experience Moonlight Trail outdoor nighttime adventure launching globally
Mar 2026
Tiny Takeover game drop featuring baby mobs launches; Theme parks announced for 2027 UK opening
Jun 2026
Chaos Cubed update released with sulfur caves biome and new mob; Movie sequel greenlit
Dec 2025
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