Xbox Game Studios sits at the heart of one of gaming's most iconic console legacies. Since the original Xbox launched in 2001, its unmistakable green identity, groundbreaking hardware and celebrated games have helped shape more than two decades of gaming culture. Now celebrating 25 years, Xbox brings together the nostalgia of the Y2K console era with enduring franchises including Halo and Gears of War - properties that continue to evolve for new generations while retaining passionate, multi-generational fanbases. From Master Chief and the Halo universe to the unmistakable imagery of Gears of War, the portfolio combines iconic characters, rich worlds and decades of gaming heritage with a distinctive visual language recognised by players around the world.