Ceremony of Roses is Sony Music Entertainment's flagship global merchandising and branding company, founded in 2016 by music and fashion entrepreneur Brad Scoffern. The company represents a roster of front-line talent including Adele, Olivia Rodrigo, The Kid LAROI, Lil Nas X and A$AP Rocky, and manages artist-backed brands such as Macklemore's Bogey Boys and Kehlani's TSNMI. Since absorbing Sony's Thread Shop division, Ceremony of Roses also covers icons like The Beatles, Led Zeppelin, Jimi Hendrix and P!nk, delivering merchandise, events and branding for artists and festival partners including Goldenvoice and Live Nation.