Jimi Hendrix
About
Jimi Hendrix is the legendary electric guitarist and pioneering artist whose short but transformative career redefined rock music in the 1960s and whose influence continues to resonate across generations. Known for iconic albums like Are You Experienced and Electric Ladyland, virtuoso performances at Monterey Pop and Woodstock, and revolutionary guitar techniques that became foundational to modern electric music, the brand embodies timeless artistic innovation and cultural significance. Managed by the Hendrix family through Experience Hendrix and Authentic Hendrix, the property offers extensive licensing potential across apparel, accessories, home décor, collectibles and lifestyle categories.
Highlights
Inducted into the Rock and Roll Hall of Fame in 1992, widely regarded as the greatest electric guitarist in rock history.
Iconic Woodstock performance and Star-Spangled Banner rendition remain defining cultural moments of the 1960s counterculture.
Album Are You Experienced earned new platinum certifications in 2025, continuing sales momentum over five decades post-release.
Experience Hendrix Tour launched in 2024 with Grammy-winning musicians celebrating his legacy across North American cities.
Universal influence spanning rock, blues, jazz and soul; acknowledged by Prince, Lenny Kravitz, Stevie Ray Vaughan and countless modern artists.
Diverse lifestyle licensing portfolio spanning fashion, footwear, home décor, collectibles, jewelry and digital products with major partners including Sony Music Entertainment.
Recent News
Dec 2025
Are You Experienced and Electric Ladyland earn new RIAA platinum certifications.
Sep 2025
Axis: Bold as Love box set reissue features 28 previously unreleased recordings from 1967.
Apr 2025
Experience Hendrix Tour 2025 features Marcus King, Kenny Wayne Shepherd, Christone Kingfish Ingram.
Nov 2024
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