WMX is Warner Music Group's artist and label services division, connecting talent with fans and brands across streaming, merchandise, ticketing, vinyl, gaming and fashion collaborations. Built around a centralised in-house creative agency, WMX brings continuity to an artist's career across every touchpoint, from direct-to-consumer merch to branded content and experiential activations. The division also encompasses WMG's media and content platforms, including Uproxx, Songkick and HipHopDX, giving brand partners a direct line into Warner's global artist roster and its passionate fan communities.