Netflix is the world's leading streaming service, home to global phenomena including Stranger Things, Squid Game, Bridgerton, Wednesday and the record-breaking KPOP Demon Hunters. Consumer products have become a major growth pillar, with KPOP Demon Hunters alone passing 325 million views and spawning an "unprecedented" master toy partnership with Mattel and Hasbro spanning dolls, collectibles, apparel and games. Netflix continues to extend its franchises well beyond the screen, from Netflix House immersive venues in Dallas and Philadelphia to restaurant pop-ups and themed collaborations with partners like Samsung, LEGO and Loungefly.