Roald Dahl
About
Roald Dahl is a timeless children's literature brand built on darkly imaginative stories featuring unforgettable characters—Charlie Bucket, Matilda, the BFG, and others—that celebrate mischief, kindness, and creative rebellion. With over 300 million books sold globally across 68 languages, the brand is now owned by Netflix and The Roald Dahl Story Company, actively expanding through major screen adaptations, theatre productions, and licensed consumer products. The property's enduring cultural resonance, beloved storytelling pedigree, and massive entertainment momentum make it exceptionally appealing for Australian retail and manufacturing partnerships.
Highlights
Over 300 million books sold globally, translated into 68 languages—one of the world's greatest story brands
Netflix-owned with major slate of original adaptations launching across film, TV, theatre, and immersive experiences
Iconic character roster including Matilda, Charlie Bucket, the BFG, Fantastic Mr Fox, and The Twits with strong global recognition
Awarded Best Licensed Promotions Campaign 2025 for Sainsbury's BFG Christmas campaign at prestigious Licensing Awards
Rich licensing heritage across multiple categories: publishing, toys, apparel, home goods, theatre tie-ins, and partnerships with premium retailers
Cultural legacy spanning decades with consistent audience appeal across generations and demonstrated appeal to families worldwide
Recent News
Jun 2026
Golden Ticket reality series premiered September 2026 with two-part finale
Oct 2025
The Twits animated film released on Netflix October 17 with original soundtrack
Nov 2025
BFG returned for Sainsbury's 2025 Christmas campaign as award-winning licensed partnership
Oct 2025
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