Netflix hasselected Merchantwise Group  to managethe development and execution of local licensing and consumer products programsacross Australia and New Zealand.

Merchantwise, aleading independent brand management, marketing and media agency in the region,will work closely with Netflix’s local and global teams to develop and executelicensing, retail and brand partnership opportunities across key titles and franchises,connecting local fans with their favourite series and films beyond the screen.

The appointmentcovers a broad range of consumer product categories with a strong focus onlocally relevant partnerships and best-in-class retail execution.

Alan Schauder,Group CEO of The Merchantwise Group, said Netflix continues to set the globalbenchmark for entertainment and storytelling.

“Netflix is themost dynamic and influential force in entertainment today, with an unrivalledability to create cultural moments that translate into powerhouse consumerbrands.  The slate is extraordinary, ledby breakout titles such asKPop Demon Hunters alongside enduring global phenomena including StrangerThings, Bridgerton and ONE PIECE.  We areexcited and genuinely honoured to be entrusted with this responsibility and arecommitting senior focus and our full suite of capabilities to ensure Netflix’sconsumer products ambitions are realised at scale across Australia and NewZealand.”

Merchantwise isheadquartered in Australia with offices across Europe and China and representslicensing and consumer products for some of the world’s best lovedentertainment, gaming, food and lifestyle brands.

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