Merchantwise celebrated another amazing year at Brand Licensing Europe with an expanded portfolio, new partnerships and a growing European team. With WP Brands by our side, BLE 2026 provided an exciting opportunity to connect with leading licensees and retailers while showcasing the continued growth of the brands we represent across the UK and Europe.

A highlight of BLE 2026 was the announcement of a new partnership between The Merchantwise Group, Kvision and its founder and CEO, Sophia Kim. Through the partnership, Merchantwise will represent Esther Bunny across the UK, Europe, Australia and New Zealand, introducing the distinctive character brand to new partners and audiences while building on its growing global momentum.

The team also saw strong momentum across its portfolio, with new product launches, growing retail presence and robust sales performance demonstrating the strength of our brand partnerships.

A sincere thank you goes to our brand owners, partners and team members whose continued support made BLE 2026 our most successful yet.

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