Minecraft is becoming a retail success story at globally renowned stationery and accessory retailer, Smiggle.

Launching across stores in Australia, New Zealand, Asia Pacific and the UK markets this past week and already exceeding retail staff and consumer expectations, it is the first time the Minecraft brand has partnered with Smiggle for a retail range.

Bring the Minecraft adventures into the real world – the Smiggle x Minecraft range includes backpacks, lunch boxes, drink bottles and stacks more, perfect for packing in all essential inventory and bringing the iconic elements of the game to life!

The Minecraft brand continues to perform beyond expectations across consumer products in leading retailers.  There are now 26 Minecraft licensed partners in the Australian and New Zealand markets across all key categories including toys, collectables, apparel, footwear and accessories, homewares, publishing, novelty and gifting, outdoor and stationery.