Merchantwise is thrilled to be partnering with Culture Kings – Australia’s leading streetwear clothing and accessories retailer to launch a new Halo x Culture Kings apparel collection, including three short sleeve and one long sleeve design. The 4 SKUs features classic Halo designs from the original games, perfect for any Halo casual and hardcore Halo enthusiast.

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The launch campaign kicked off on May 20^th with an enticing teaser video, building on the anticipation for the official announcements on May 21^st and 23^rd and leading up to the release on the 24^th of May.

To ensure maximum impact and awareness towards the launch, Culture Kings executed a full takeover on Culture King channels including both in-store, digital and socials alongside a highly-anticipated 1v1 Halo challenge in key stores across Australia, New Zealand, and the USA to determine the one true Halo champion.

The Halo x Culture Kings collaboration was immensely successful, with over 1,800 units sold in the first 10 minutes of launch, making it the most successful licensed launch ever for Culture Kings.

The Halo x Culture Kings apparel collection is available in nine physical stores across Australia, New Zealand, and the USA, as well as on Culture Kings’ three e-commerce sites.

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