Strawberry Shortcake brought her signature sweetness to Peter Alexander with a charming sleepwear collection that launched in February 2026. Pairing the beloved character’s nostalgic appeal with Peter Alexander’s playful approach to bedtime dressing, the collaboration offered fans a berry sweet addition to their night-time wardrobes.

Featuring Strawberry Shortcake pyjamas and separates, the collection put a much-loved childhood favourite at the heart of relaxed nights and leisurely mornings. The range captured the fun and personality of Strawberry Shortcake, inviting fans to reconnect with the character through everyday pieces.

Bringing a little nostalgia to the bedtime routine, the collaboration celebrated the enduring charm of a character who continues to hold a special place in fans’ hearts.

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