This year has been nothing short of extraordinary for the Merchantwise Gaming Portfolio. As we reflect on 2024, it’s clear this has been a year of bold moves, strategic growth, and exciting new beginnings.

One of our most significant achievements has been expanding our brand portfolio. Welcoming Bethesda’s legendary franchises – Fallout, Doom, Starfield, Quake and more – has been a game-changer. In addition, the indie sensation Cult of the Lamb from Devolver Digital has joined our roster, showcasing our commitment to representing diverse, groundbreaking (and Aussie!) IPs.

Bethesda Portfolio

Collaboration has been at the heart of our success. This year, we launched DTR partnerships with Culture Kings and EB Games, solidifying our presence in the streetwear and gaming channels for Microsoft Game Studios.

We also elevated Minecraft with high-end sleepwear offerings at Peter Alexander, secured our largest-ever ANZ retail partnership set to debut in January 2025, explored world-first categories in custom PC’s with Aftershock PC and confirmed our first-ever fashion collaboration partner for Minecraft, with Cool Shirtz.

As we head into Christmas, our first mass-market Sonic the Hedgehog retail activation will launch at BIG W alongside the Sonic 3 movie release. Concurrently our partnership with stationery experts Smiggle, ensures kids will be ready to head back to school post holidays. Meanwhile, Sonic continues to thrive in Cotton On stores, where fan-favorite products are driving impressive growth.

This year, we’ve proven what’s possible when great brands and partners come together. In terms of what’s coming in 2025, the first-ever Minecraft Movie release in 3rd April 2025; Pac-Man’s 45th Anniversary in May, and SEGA 65th Anniversary in June.

As we prepare for 2025, we remain committed to pushing boundaries and delivering experiences that excite and inspire fans so get in touch for any potential licensing opportunities!

NOTABLE PRODUCT LAUNCHES IN 2025

HALO X CULTURE KINGS

CALL OF DUTY X CULTURE KINGS

SONIC THE HEDGEHOG X SMIGGLE

MINECRAFT X PETER ALEXANDER

MINECRAFT X NORCO – FLAVOURED MILK

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