UNDIZ x Betty Boop collection

31 July 2018

New Swimwear, Nightwear, and Underwear Featuring the Pop Culture Icon Hits Europe This Summer

Betty Boop, a fashion icon of the modern age and the original “It” girl, is taking the spotlight in Europe with a new collaboration from inventive and offbeat lingerie brand Undiz. Announced today by Hearst-owned King Features, the exclusive worldwide licensing agent for Betty Boop proprietor Fleischer Studios, the Undiz collection is now available in Undiz stores across Europe.

Undiz is an innovative lingerie brand for women and men that takes a daring and fun approach to underwear. Undiz’ Betty Boop collection includes nightwear, swimwear, and underwear for women featuring playful designs inspired by the pop culture icon.

“Undiz’ flirty and unique style make them a perfect fit for Betty Boop, who has personified those qualities for decades,” said Carla Silva, VP and GM, Global Head of Licensing for King Features. “We are excited to show off her playful side through this collection to fans across Europe.”

Born during a time when cartoons starring self-reliant female characters were rare, Betty Boop continues to sing and sashay past rules and conventions, enduring as a rebellious, mischievous pop- culture icon. Her style transformation into “Modern Classic Betty” began when Pantone® paid tribute to the icon by developing her signature shade—“Betty Boop Red™”—which inspired apparel designed by Zac Posen and lipstick from M·A·C Cosmetics.

Betty’s refreshing and expressive new look spurred original poses, outfits and fashion collaborations that are celebrated by Millennials as well as Betty’s legions of long-time fans. This renewed relevance and energy around Betty has once again made her the go-to It Girl and muse for fashion designers and influencers at every level.

Undiz is the latest of fashion-forward collaboration from King Features and Fleischer Studios for Betty Boop. Other recent collaborations include fashion and beauty heavyweights such as Yves Saint Laurent, Moschino, Lazy Oaf and A Bathing Ape, as well as Jean Paul Gaultier, Supreme New York, Lancome® and more.

The Undiz x Betty Boop collection is available now at www.undiz.com.

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