22 October 2019

Merchantwise to Act as Licensing Agent for Minecraft

Australia’s Merchantwise Licensing has been appointed as the Australian and New Zealand licensing agent for the world’s best-selling video game brand, Minecraft.

The global brand phenomenon from Mojang and Microsoft has previously never had local licensing representation in Australia and New Zealand, and this partnership comes ahead of two highly anticipated new Minecraft game launches in the coming year, Minecraft Earth – an augmented reality mobile game and Minecraft Dungeons – a multi-player dungeon-crawler style action game for PCs and gaming consoles.

Minecraft is the best-selling video game of all time, with 176 million copies sold. It has over 112 million monthly players and is the most-watched video game ever on YouTube. Minecraft: Education Edition is used throughout schools in Australia and New Zealand – students can even explore Mini Melbourne and traditional Māori culture in the world of Minecraft.

Merchantwise Licensing will be developing retail events, licensing and merchandising partnerships to further strengthen engagement with the Minecraft community in Australia and New Zealand.

“We are honoured to be working with Microsoft and Mojang on this unique and exciting brand, which both entertains and promotes positive values. Celebrating its 10th birthday in 2019, Minecraft is more popular than ever, with new games, film and TV entertainment all planned over the next few years. Above all, Minecraft is a brand that parents and educators love because it encourages creativity, problem-solving, collaboration and other life skills.” said Alan Schauder, Managing Director.

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