Teletubbies is the landmark preschool series created by Anne Wood and Andrew Davenport that revolutionised children's television when it premiered in 1997, introducing four colourful characters with unique antenna and belly-mounted screens to audiences in over 120 countries. Now owned by WildBrain/CPLG, the brand has evolved into a cross-generational lifestyle icon, captivating both original fans (now parents) and new generations through strategic partnerships, a Netflix series, and bold collaborations with fashion houses, collectible brands, and pop culture partners. Approaching its 30th anniversary in 2027, Teletubbies represents a rare evergreen property that combines heritage appeal with contemporary cultural relevance‚ making it a compelling licensing opportunity across multiple categories.
Highlights
Four iconic characters—Tinky Winky, Dipsy, Laa-Laa, Po—recognised globally for distinctive antenna and belly TV screens.
Won two BAFTA Children's Awards and multiple international accolades recognising creative excellence and developmental research.
Digital resurgence reaching over 4 million followers across TikTok, Instagram and Facebook, driven by Gen Z and millennial parents.
Multi-platform content distribution including Netflix series, 33 FAST channels, and 36 global YouTube channels reaching preschool and older audiences.
Established licensing presence in nearly every category with partners including POP MART, CASETiFY, Loungefly, MISSHA, Goodyear and DragCon.
Cultural phenomenon recognised by major celebrities including Justin Bieber, Kylie Jenner, and Bad Bunny; recent RuPaul's Drag Race feature (2024).