Studio / Rights holder

Hasbro

About

Play-Doh is an iconic modeling compound brand that has powered imaginative, hands-on creative play for over seven decades. Originally invented as a wallpaper cleaner in the 1930s and reimagined for children in the mid-1950s, Play-Doh has become a multi-generational creative staple with proven developmental benefits. The brand combines tactile sensory play with open-ended creativity across an expanding portfolio of compounds, playsets, and licensed collaborations, positioning itself as a cultural touchstone and powerful licensing partner.

Highlights
Inducted into the National Toy Hall of Fame in 1998; named one of Time Magazine's 'All-Time 100 Greatest Toys' in 2011 Over three billion cans sold globally since market launch in 1955; leading reusable modeling compound brand Expanded portfolio including Play-Doh Kids Can campaign launching Imagination Curriculum reaching 400,000 students Strategic partnerships with Disney (multi-year Mickey Mouse Clubhouse collaboration launching January 2026) and expanded Marvel collection Blooms by Play-Doh adult crafting line launched July 2026 and Pantone Color of the Year partnership December 2025 Rich heritage of innovation with specialized formulations, expanded color palette, and educational integration across home and classroom settings

Recent News

Dec 2025
Pantone names Play-Doh 'Cloud Dancer' as official 2026 Color of the Year
Sep 2025
Disney and Play-Doh announce multi-year collaboration with Mickey Mouse Clubhouse playsets launching January 2026
Jul 2026
Play-Doh launches Blooms adult crafting line on TikTok Shop, expanding into home decor segment
Sep 2024
Play-Doh launches Kids Can campaign and Imagination Curriculum reaching 750 educators and 400,000 students

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