The Phantom of the Opera is the romantic Gothic musical by composer Andrew Lloyd Webber that launched in London's West End in 1986 and on Broadway in 1988, following the obsessive love between Christine Daa©, a gifted soprano, and a mysterious disfigured musical genius haunting the Paris Opera House. One of the most celebrated theatrical properties in history with a global fanbase spanning four decades, it has now returned to stage with a multi-year North American tour and multiple concurrent productions worldwide, continuing to define musical theatre spectacle and offering compelling opportunities across apparel, collectibles, and experiential products.
Highlights
West End production celebrated its 40th anniversary in October 2026 at His Majesty's Theatre
Global phenomenon that has played to over 160 million people across 217 cities in 52 territories and 23 languages since 1986
Seven Tony Awards in 1988 including Best Musical; became Broadway's longest-running production, breaking records held by Cats
Iconic score by Andrew Lloyd Webber includes 'The Music of the Night,' 'All I Ask of You,' 'Masquerade' and the title song—instantly recognizable worldwide
Multi-year North American tour launched November 2025; revitalized production also playing London West End and international markets through Asia
Modern collaborative licensing expansion including premium streetwear partnerships, limited-edition art prints, and immersive experiential productions demonstrating active brand evolution