Peppa Pig
About
Peppa Pig is a British preschool animated series about a cheeky four-year-old pig and her family navigating everyday moments with warmth, humour and relatable storytelling. Created by animators Neville Astley and Mark Baker with producer Phil Davies, the show has broadcast in over 180 countries for 20 years. As a $1.7 billion franchise backed by Hasbro and actively evolving with new characters and modernised storytelling, Peppa Pig combines unmatched global reach with a proven, expansive licensing ecosystem spanning toys, apparel, food, home goods, stationery and experience offerings.
Highlights
Broadcast in 180+ countries and 40+ languages with 20-year cultural legacy and proven audience loyalty
Most popular children's show in UK, US and France; ranked fourth most in-demand globally, with over 1.7 billion franchise valuation
Recently introduced Baby Evie character and modernised storytelling reflecting contemporary family dynamics and emotional development
Over 1,000 active licensees worldwide with established partnerships spanning apparel, FMCG, stationery, tableware, footwear and experiential attractions
Three operational theme parks drawing 31+ million visitors annually, with Shanghai's world's largest Peppa Pig park opening 2027
Emmy and BAFTA-pedigree creative team with award-winning animation studio Karrot producing expanded content pipeline through 2027
Recent News
May 2026
PRWeek Global Campaign of the Year 2026 (Peppa Pig - Pig Changes)
Feb 2025
Hasbro announces Baby Evie arrival, marking first core family unit expansion in franchise history
Aug 2025
New episodes featuring Baby Evie premiere on Nickelodeon with refreshed visual style and modern family narratives
May 2025
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