Operation
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About
Operation is an iconic electronic board game where players become surgeons, using steady hands and tweezers to carefully remove humorous plastic ailments from Cavity Sam without triggering the iconic buzzer. First launched in 1965 by Milton Bradley, the game has endured for over 60 years as a multi-generational favourite, combining physical skill, comedy, and accessible gameplay that appeals to families and casual gamers alike. Now owned by Hasbro, with estimated franchise value of $40 million, Operation remains a durable classic with ongoing audience appeal and proven licensed expansion potential.
Highlights
Iconic character Cavity Sam and the signature buzzer mechanic instantly recognizable across generations
Sixty-year heritage as family game staple with proven staying power in retail and consumer consciousness
Strong history of licensed adaptations across major entertainment franchises including Marvel, Pixar, and Nickelodeon properties
Physical dexterity gameplay appeals across ages 6+ and suits gifting, travel play, and solo or group entertainment
Estimated $40 million franchise valuation reflects proven consumer demand and licensing runway potential
Playfully irreverent humour through anatomically impossible ailments like Butterflies in the Stomach and Funny Bone remains relevant and culturally engaging
Recent News
May-26
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