My Little Pony
About
My Little Pony is a toy line and media franchise built on a 44-year legacy of magic, friendship, and adventure, spanning multiple generations of beloved characters and content across toys, animation, comics, and consumer products. With over 90% brand awareness globally and a passionate, multigenerational fanbase, the property is entering an exciting period of reinvention and expansion, including new content partnerships, a live-action film in development, and a total brand refresh planned for 2026–2027.
Highlights
44-year heritage launched in 1982; recognised by National Toy Hall of Fame in 2024
Multi-billion-dollar retail sales history; over 1 billion dollars annually in 2014–2015
Five distinct generational toy lines with dedicated fanbase spanning children and adult collectors
Strategic partnerships with premium brands including Hot Topic, Kayou trading cards, and BOOM! Studios
Major IP expansion with live-action feature in development from Amazon MGM Studios and Hasbro
Year of the Pony in 2026 leading to total brand reinvention in 2027 with new content, design, and products
Recent News
Jul 2025
Live-action My Little Pony film announced in development with Amazon MGM Studios
May 2025
Hasbro announces Year of the Pony 2026, total brand reinvention launching 2027
Feb 2026
Kayou launches My Little Pony Friendship Eternal trading cards in US market
Nov 2025
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