Monster Jam
About
Monster Jam is the world's largest and most prestigious monster truck motorsports entertainment franchise, operated by Feld Entertainment. The brand centers on gravity-defying stunts, high-speed racing, and two-wheel skills competitions featuring legendary iconic trucks like Grave Digger, Max-D, El Toro Loco, and Megalodon. With a 34-year heritage, over 4 million annual attendees, and a fiercely engaged multigenerational fanbase across 32 countries, Monster Jam represents a unique licensing opportunity spanning live events, consumer products, and digital platforms.
Highlights
Longest-running monster truck competition series, operating continuously since 1992 with unmatched cultural legacy.
Legendary iconic truck roster including Grave Digger (40+ year heritage) and original character franchises like El Toro Loco.
Over 4 million annual attendees across 110+ stadium and arena events in 32 countries, demonstrating global reach.
Spin Master 10-year master toy partnership reflects confidence in brand growth across die-cast, playsets, and vehicles.
Live streaming expansion to YouTube, Roku, and Prime Video reaching 215+ countries, with 1M+ YouTube subscribers.
Disney feature film in production starring The Rock, expanding Monster Jam into major theatrical release platform.
Recent News
May 2025
Monster Jam FAST channel launches on Prime Video globally.
Jul 2025
World Finals XXIV held at Rice-Eccles Stadium with record event scale.
Oct 2025
Monster Jam Extreme Mayhem mobile game launches on iOS and Android worldwide.
Aug 2024
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