Gumnut Babies and Snugglepot and Cuddlepie have never been out of print since 1916 and 1918 respectively, cementing enduring cultural resonance Australia's first female professional cartoonist whose Bib and Bub comic strip became the nation's longest-running from 1924 to 1967 Beautifully detailed botanical accuracy combined with imaginative character design appeals equally to children, crafters, and adult nostalgia consumers Recent fabric partnership with Devonstone Collection 2025 and exclusive collaborations with Pass~Port and Urban Road demonstrate continued licensing momentum Copyright bequest supports Northcott and Cerebral Palsy Alliance, enabling cause-related marketing and family-oriented brand positioning Over a century of beloved Australian cultural heritage with deep intergenerational appeal across apparel, homewares, publishing, and crafts